"I'm thinking about it," your clients tell you. "I just need a little more time to make a decision." Yet they're not moving from insight to action, and as a coach you can see the risk (and hear the convenient excuses. We all like to tell ourselves, when we have trouble deciding, that "just a little more time" would make all the difference. It allows us to feel like we're doing something to move forward even as some other part of us knows, deep down, that this is just a delay tactic (forgetting that not deciding is also its own decision). 

If your clients (or you!) have trouble making decisions this is the podcast especially for you. I'm getting into the lie that we all believe that allows us to delay, how to help clients determine the signs that a decision is calling to them, and the essential coaching question to ask your clients (or yourself) for clarity about whether more time is really needed.

You want to become a coach. You’ve wanted it for a long time. But you already have a full-time job, people who count on you, and an energy tank that’s running on fumes by Thursday. So how do you add one more thing without breaking?

That’s the fear we’re naming head-on, because it comes up constantly from CLCC participants, new coaches, and private clients alike. Building a business while working full time is real work, and the tired part of you isn’t wrong. But tired and drained aren’t always the same thing.

We get practical with this episode--offering real solutions for building, not just "believe in yourself" or "just hire someone". There’s the four-hour marketing block that lets you batch and schedule content around a salaried job. There’s seeing clients on lunch hours. There’s the one-week-on, one-week-off session schedule that builds in breathing room. And there’s blocking time for non-negotiables and cutting the small decisions that quietly eat your energy. I also share the moment a friend called me in on my story that “I’m just not an organized person,” and how studying time management changed far more than my business.

If you’ve been waiting for time to appear before you start, let this episode show you what building a business while working full time looks like when you take charge of your time instead. It also makes the case that the build itself may be one of the best growth experiences you’ll ever have.

“Coaches are just people who couldn’t hack it as therapists.” That comment, posted under a therapist’s take on the coaching industry, is where this conversation starts.

Here’s what most people don’t know: years into my coaching career, I applied to an accredited MFT program, got in, and was passing my classes. Then I walked away. We’re talking about why becoming a coach instead of a therapist was the right decision for me, and what that choice actually came down to. That includes the burnout I saw in therapists further down the path, years of debt and clinical hours before earning a living, the reality of insurance billing, and classrooms full of theory with almost no hands-on practice.

This isn’t a coaching-versus-therapy fight. Therapists and social workers do essential work, and we say that plainly. Instead, it’s an honest look at fit, scope of practice, and trade-offs. That includes the one coaches don’t get to skip: learning to talk about what you do.

If you’re weighing becoming a coach instead of a therapist, or you’re a new coach measuring yourself against everyone else in the industry, let this episode help you keep your eyes on your own paper and bet on yourself.

Evaluating your coaching niche isn't something most coaches build into their business practice — and that's exactly how coaches end up years into work that feels increasingly misaligned, without quite knowing how it got that way. The niche that made sense when you started isn't always the niche that makes sense now. Markets shift. You grow. What you're most equipped to help with changes. And sometimes the work just stops feeling alive.

In this episode, we're breaking down how to evaluate whether your niche is still working — for your clients, for your business, and for you. We're covering how to tell the difference between a niche that needs a minor recalibration and one that needs a genuine pivot, how to make adjustments without confusing your audience or dismantling what's actually working, and the internal signals that tell you something needs to change before the external signals do.

This is not about chasing trends or rebranding because something shiny caught your attention. It's about building the kind of honest, ongoing relationship with your business that lets you evolve with intention rather than desperation. If you've been coaching for a few years and something feels off — or almost off — this episode is for you.