How to Change Your Marketing Strategy: Pivots, Permission, and the Strategy That Finally Worked (with Jen Vertanen of We The Unruly)

We’re talking about how to change your marketing strategy when what you’ve been doing isn’t working—and how to know when it’s time to pivot. Our guest, Jen Vertanen (We The Unruly), has rebranded more than once, invested in beautiful websites and copy that didn’t convert, and sat in the stew of “make it fit” before landing on the approach that finally clicked.

Across this candid conversation, we explore why clarity about who you serve and how matters more than perfect labels, why you don’t need a niche to be magnetic (a strong point of view can do the heavy lifting), and why you shouldn’t wait for a flawless strategic plan before you start selling. Jen shares the permission question that unlocked her direction (“Where am I not giving myself permission?”), how she built a values-driven community without a sales page, and what changed when she started showing up as both coach and strategic CEO.

If you’re ready to evolve your message, stop forcing a brand that doesn’t fit, and build a strategy that actually attracts the right people, this episode is your practical, heart-centered roadmap to changing your marketing strategy with integrity.