Kate Swoboda Kate Swoboda

Why You (and your clients) Can’t Do it Alone - Nervous System Regulation

Most coaches finish coach training--and then they're on their own. Most clients are trying to make life changes on their own, and only find success once they start coaching with you. And that's not an accident.

You've heard the advice to regulate your nervous system. What you're hearing less often is that it might not be fully possible to do that alone — and the science backs this up.

This episode gets into what actually gets in the way of nervous system regulation and relationships working together and what it takes to practice something different so that you can finally see change.

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Kate Swoboda Kate Swoboda

Launching a Group Program? How to Build True Community

If you're a coach considering a group program,  you need to know how to build a community. Building real community isn't about luck or personality — it's about understanding what actually creates belonging, and developing the skills to sustain it. Most of us were never taught how to build community in any deliberate way, and the gap that leaves is real: connection that feels hollow, groups that don't stick, and a low-grade hunger for something more solid.

We break down the difference between cultivation — showing up consistently, being willing to go first, creating the conditions for belonging — and the specific skills that make community work: trust signaling, behavioral integrity, active listening, somatic awareness, and recognizing the inner critic narratives that quietly keep people isolated.

And for coaches, this isn't just personally relevant. It's professionally essential. The coaches who know how to build community from the inside out bring something qualitatively different to their clients — because you can't hold space for what you haven't lived.

If you've been thinking about how to build community that actually feels like something — this episode is a place to start.

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Kate Swoboda Kate Swoboda

When Can You Call Yourself a Coach?

We’ve absorbed a quiet rule in the coaching industry: you’re not legitimate until your calendar is packed. If you’re not fully booked, you’re still “trying.” Still “building.” Still “not quite there.”

Let’s challenge that.

A fully booked client roster is a business metric — not a measure of your identity. When we tie our legitimacy to calendar saturation, we hand our confidence to algorithms, economic cycles, and comparison. And that’s a fragile place to build from.

In this episode, we unpack what actually makes someone a coach: commitment to craft, ethical standards, reflective practice, and skill development. We separate coaching skill from marketing outcomes, and we explore why claiming your professional identity early accelerates growth instead of inflating ego.

If you’ve been wondering when you can call yourself a coach, or feeling pressure to prove yourself through volume, this conversation will reset your internal barometer.

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Kate Swoboda Kate Swoboda

Stop the Comparison Spiral of Comparing Yourself to Other Coaches

Ever catch yourself scrolling and wondering, Why am I not there yet? You’re not alone. In this episode of the Craft of Coaching, we’re naming the comparison spiral that so many coaches fall into—especially in a world where highlight reels dominate. 

We break down exactly how comparison derails your intuition, your business decisions, and your confidence—and what experienced coaches do differently to stop it in its tracks. You’ll hear practical, grounded strategies for staying focused on your path, building your coaching business with integrity, and reconnecting with your own metrics for success. 

If you’ve ever felt like everyone else is ahead of you, or like you need to be louder or flashier to “make it,” this episode will rewire the way you see your coaching journey.

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