Finding your coaching niche

If you've been stressing about finding your coaching niche, you're not alone. Many new coaches feel pressure to define exactly who they serve and how—before they’ve even fully developed their coaching voice. In this episode of The Craft of Coaching podcast, we explore a different approach to finding your coaching niche—one that’s grounded in curiosity, experimentation, and trusting the process.

Instead of locking yourself into a niche too early, we’ll talk about why it’s actually more powerful to stay open while you build your skills and confidence. You’ll learn how to recognize the signs of a niche that fits, how to avoid choosing a niche based on fear or trends, and why your most aligned clients often emerge after you’ve done the deeper work on yourself.

We’ll also share the mindset shifts that help you coach more freely—whether you’re focused on career transitions, personal growth, or something totally outside the mainstream. Finding your coaching niche isn’t about getting it perfect—it’s about letting your work evolve alongside you.