Creating Coaching Packages That Actually Work—for You and Your Clients

Most coaches create their offers by copying what they see others doing—but that leads to packages that don’t actually work. In this Craft of Coaching episode, we dive into how to structure coaching packages that support real transformation for your clients and sustainable income and energy for you. You’ll learn how to align your offers with the actual arc of change, why underpriced or overpromised packages undermine both the coach and the client, and how to map your packages around integration, boundaries, and outcomes—not just sessions and price. We walk through the top 5 mistakes coaches make when designing packages and give you a clear, actionable framework for creating offers that deliver. If you’re ready to stop winging it and start building packages that feel good to deliver—and that clients are excited to commit to—this episode is for you.