If you've been stressing about finding your coaching niche, you're not alone. Many new coaches feel pressure to define exactly who they serve and how—before they’ve even fully developed their coaching voice. In this episode of The Craft of Coaching podcast, we explore a different approach to finding your coaching niche—one that’s grounded in curiosity, experimentation, and trusting the process.

Instead of locking yourself into a niche too early, we’ll talk about why it’s actually more powerful to stay open while you build your skills and confidence. You’ll learn how to recognize the signs of a niche that fits, how to avoid choosing a niche based on fear or trends, and why your most aligned clients often emerge after you’ve done the deeper work on yourself.

We’ll also share the mindset shifts that help you coach more freely—whether you’re focused on career transitions, personal growth, or something totally outside the mainstream. Finding your coaching niche isn’t about getting it perfect—it’s about letting your work evolve alongside you.

What does the science say about how our brains form and change habits? In this Craft of Coaching episode, I'm talking about how to help your clients learn how to change habits, even change habits they've had for a long time.

Group coaching can be one of the most powerful—and profitable—ways to support clients. But if you’ve only ever worked one-on-one, the idea of running a group can feel… intimidating. How do you create a safe space for multiple people at once? How do you balance structure with spontaneity? And what if someone dominates the conversation—or says nothing at all?

In this episode of The Craft of Coaching, we’re talking all about how to confidently run group coaching sessions. I walk you through the key elements that make group coaching work: from setting expectations and creating group agreements, to designing sessions that serve both individual insight and collective momentum.

We’ll also cover practical strategies for handling common challenges—like managing different personalities, navigating emotional moments, and keeping the group focused without feeling overly rigid or scripted.

Whether you're thinking about adding group coaching to your offerings or want to improve your facilitation skills, this episode gives you the foundation for creating transformational group experiences that feel dynamic, grounded, and truly connected.

Because when done well? Group coaching isn’t just efficient—it’s expansive for everyone involved.

Let’s talk about ethics—because being a great coach isn’t just about asking powerful questions or helping people set goals. It’s also about showing up with integrity, honoring boundaries, and knowing how to navigate the messy, complex moments that inevitably arise when you’re doing deep work with others.

In this episode of The Craft of Coaching, we’re exploring the ethical side of coaching. What does it mean to “stay in your lane” as a coach? How do you recognize when something is outside your scope? What are the common ethical pitfalls new coaches often overlook—and how can you avoid them?

We’ll talk about how to handle situations like emotional intensity in sessions, a client asking for advice, or when you suspect coaching may not be what someone actually needs. I’ll also share why ethical grounding isn’t about rigid rules—it’s about being in right relationship with your clients and your own role.

If you care about coaching as a craft—something that calls for discernment, compassion, and professionalism—this episode is for you. Let’s root your practice in clarity and care, so you can serve others with confidence and integrity.