Kate Swoboda Kate Swoboda

How to Change Your Marketing Strategy: Pivots, Permission, and the Strategy That Finally Worked (with Jen Vertanen of We The Unruly)

We’re talking about how to change your marketing strategy when what you’ve been doing isn’t working—and how to know when it’s time to pivot. Our guest, Jen Vertanen (We The Unruly), has rebranded more than once, invested in beautiful websites and copy that didn’t convert, and sat in the stew of “make it fit” before landing on the approach that finally clicked. If you’re ready to evolve your message, stop forcing a brand that doesn’t fit, and build a strategy that actually attracts the right people, this episode is your practical, heart-centered roadmap to changing your marketing strategy with integrity.

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Kate Swoboda Kate Swoboda

Life Coaching Styles: Which is Best?

Which coaching style is the best? This is a question that life coaches often wonder about—Is one style of coaching more effective than another? Will one style of coaching get them more clients, than another style of coaching? Let’s examine which coaching style is best.

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Kate Swoboda Kate Swoboda

How to Rebrand

If you're a coach who has built out an entire brand--all the content and messaging, programs and protocols--and then you realize that you want to change things up, what do you do?

That's a question we tackle in this episode of the Craft of Coaching podcast on how to rebrand, and we're using our own rebrand as the example. The Courageous Living Coach Certification is still "CLCC" but we're changing our name to the Certified Life Coach Collective training program. Follow along to hear the story of what's changing, the ups and downs of a rebrand, and what we're leaning into more than ever.

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Kate Swoboda Kate Swoboda

Boundaries for Life Coaches

Boundaries are not just for our clients. Life coaches also need to be aware of client boundaries that set up their relationships for success. In today's episode, you'll learn the four areas where boundaries for life coaches are most important, both so that your clients are happy with the direction of their coaching process, and so that your coach-client relationship continues to be one of high trust and accountability.

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