Marketing Help for Life Coaches: The Coaching Blueprint® Digital Marketing Program
Marketing help for coaches to land more clients, in less time, without becoming someone you’re not.
(And without becoming the kind of coach you’d roll your eyes at.)
You started doing this work because you care about your people. Then came the “marketing” part.
You don’t want to “sell yourself.” You want focus on doing great work with your clients—but first, you have to find them.
If you’re also juggling a salaried job or a family while building your coaching business, you’re likely short on time and don’t yet have the income to hire help.
So, you’ve started looking into marketing programs. You’ve bookmarked them, maybe even started a few, before getting overwhelmed. It feels like you’ll need to be someone you’re not. Do you really have to do weird dances on social media to get followers? Then the next ad promises that if you spend thousands on their group “marketing mastermind,” you’ll finally have the answers…
And I hope that that’s the moment you’ll pause and step back from that madness, because the Coaching Blueprint® digital marketing program has helped thousands of coaches (and therapists and counselors) start their private practice businesses, without the overwhelm or spending a small fortune.
The reality for a lot of new and emerging coaches…
Your coach training program didn’t give you any marketing training. Or they offered it to you as an upsell that you couldn’t afford or thought you’d get to, later.
You feel like marketing is kinda gross and inauthentic. You don’t want to do dances or put your makeup on while talking to a camera. So what do you say?
You’re not totally sure how “conversion” works. You’ve posted on socials before and know that that hasn’t magically resulted in more clients, so what is it that other people are actually doing?
You’d like to spend less time on marketing. You didn’t get into this line of work to be a marketing person; you want to work with clients.
When you feel overwhelmed, downloading more free workbooks feels like doing something—so you keep thinking about it, subscribing to info lists, watching the free webinars.
The problem? At a certain point, all of that spinning is just exhausting you.
Here's a Radical Idea:
Build Your Business, Your Way
When your clients start working with you, they feel so stuck--until someone asks them the right questions.
That's what the Coaching Blueprint® digital marketing program will help you do. With the right questions and a "get down to brass tacks" list of what to spend time on vs what's a waste of time (from a real coach who's tried it all) you'll be supported to create a business that brings in cash and feels like you.
Once you understand how to make aligned marketing choices, you stop the overwhelm and get to focus on what you love to do, instead--coaching.
The Coaching Blueprint® has helped thousands of life coaches start making more money, in less time.
Stop the guessing games. Learn how to talk about what you do confidently + clients will see how your coaching helps them with real problems.
Save time on marketing. Get your content creation down to just 4 hours a week.
Diversify your offerings. Create passive income offerings so that you can have money coming in the door even if you’re on vacation or want to take time off.
Tired of social media? Optimize your website so that clients find you when they search online, rather than you searching for them.
THE PROGRAM
91 Lessons: Worksheets, Guided Audios, Interviews with Established Coaches
Get the full breakdown here.
WE START WITH YOU GETTING ALIGNED, WITH YOU
Instead of all the noise, we slow down. What is it you want to create with your business? How can your marketing be resonant, not pushy? Who is your ideal client, and how can you talk to them in a way that feels like “you”?
THEN WE CRAFT YOUR MESSAGE
Create a website that speaks to the problems people are facing and how your coaching can support them, and align your social media messaging. Stop chasing clients, and have them find you with Search Engine Optimization (SEO) strategies.
ADDRESSING THE REAL QUESTIONS
The Coaching Blueprint® Program also contains strategy on pricing, coaching packages, how to scale beyond just one-on-one coaching and into creating group programs, what’s a waste of money, and more.
SAVING TIME
You want to spend less time on marketing, more time on coaching—and if you’re working a salaried job while building your client practice, you need to get marketing time down to a minimum. I’ve been that coach, struggling to get it all done, and in the Coaching Blueprint® I’m sharing the “Four Hour Marketing” strategy that I’ve taught to thousands of coaches.
I’ve Been Where You Are: Building a Business, No Time, No Money
Clients. Book Deals. Internationally-Accredited Programs. Multiple Six Figures.
Kate Swoboda, creator of The Coaching Blueprint® Digital Marketing Program for Life Coaches
I’ve been a life coach since 2006 (yes, you read that correctly). When I first started my coaching practice, I felt like everything was an uphill slog. I was overwhelmed as I worked a salaried job alongside trying to stand up a coaching business. Working evenings and weekends, I hated not knowing what actually worked or whether my efforts were going to pay off.
When I finally learned "how to market"--and no longer threw money at one course on X strategy and another course on Y strategy--I understood how to do things, my way.
That's why I created The Coaching Blueprint® program. It's designed to teach you how to understand the levers that get clients to see that YOU and what you offer will solve real problems in their lives.
When people understand this, it's a game changer.
Since debuting in 2010, The Coaching Blueprint® digital marketing program has been used by people all over the world to create coaching businesses that feel good. The program is updated periodically, and you never have to reinvest.
I’m so excited to hear how YOU start making more money (in less time than it ever took me!) by using the tools in The Coaching Blueprint®.
Coaching Blueprint® FAQs
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Some coaches have finished The Coaching Blueprint® in as little as 30 days. Most coaches can immediately implement tools from each lesson and can start seeing progress, and the full picture of your business can come into focus in about 3 months of consistently working through the lessons.
Lessons are short and sweet, and your progress is tracked so that you can pick up right where you left off. This program is designed to be the guide you come back to again and again in your business.
You’ll have access to the Coaching Blueprint® marketing program for the life of the product–as long as the program exists, you’ll always get the updates. You’ll never have to reinvest when updates are made. -
The Coaching Blueprint® is designed for new and emerging coaches. If you’re a new coach, it’s going to help you get the basic foundations to build your business. If you’re an “emerging coach”–a coach who maybe isn’t new to coaching but your business hasn’t grown as fast as you’d like when it comes to marketing–The Coaching Blueprint® will help you create a solid foundation for your business, done your way.
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Here’s something that most of the influencers out there won’t say–there’s no marketing program on the planet that can perfectly guarantee how your business will perform, and it would be unethical to make that guarantee. The Coaching Blueprint® can teach the tools, but won’t make monetary promises. Your business is always your responsibility. What I can share is that I’ve used these exact tools to create a 6-figure business and many, if not all, of the coaches interviewed for The Coaching Blueprint® are making 6- and 7-figures.
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No, this is an entirely self-paced program. If you are interested in 1:1 coaching, check out my personal coaching and business coaching pages.
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No—the strategies can be adopted for any niche. The bulk of the work in The Coaching Blueprint® focuses on how to be authentic, aligned with your values, and empathy-driven in your marketing. You will craft marketing messaging that speaks to the clients you want to work with.
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Coaches, therapists, nutritionists, consultants, yoga teachers, herbalists, and others in client-based businesses have used The Coaching Blueprint® program to market their businesses.
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The program is a digital program and once a student has access to its informational content, that knowledge cannot be taken back by us the way that a tangible product can be returned. There are no refunds on the program. We have priced it to be affordable to coaches who are just getting started, and the self-paced lessons allow you to return to the content again and again.
It’s Time to Feel Like You Know What You’re Doing
When you learn marketing as a skill, you can apply it to any program or offering that you create, forever. Social media platforms may come and go, you may decide to shift your business to serve different clients–it won’t matter, because you now understand marketing and you know what you’re doing. You’re in the driver’s seat. You’re calling the shots in your business and in your life. And it all starts, now.
“The privilege of a lifetime is to become who you truly are.”
— Carl Jung